freelance data, insight and analytics consulting

    As a freelance data, insight and analytics consultant, I empower businesses to make data-driven decisions. With 7 years experience in analytics and commercial functions, I have a passion for solving problems and delivering value through data, as well as translating complex insights into clear and actionable recommendations for a range of stakeholders.

    My experience spans across diagnostic, descriptive and predictive data analytics (optimising marketing campaigns, segmentations), as well as consumer insight (qualitative and quantitative research, feedback KPIs and customer journeys).

       

    • Analysis of qualitative and quantitative data
    • Communication and stakeholder management
    • Commercial acumen 
    • Attention to detail
    • Consumer and market research 
    • Technical expertise: MS Excel, PowerPoint, SQL, PowerBI, R, Python


    client testimonials

    Analytics all-rounder

    Strong Commercial Understanding

    Strong Commercial Understanding

    " Paisley is an amazing asset to an insights and analytics team - she is creative, detailed, innovative, and has a wide range of technical skills, built on a deep commercial understanding. 


    Paisley worked directly with team leads and c-level execs at PureGym to scope, design, and deliver analytics projects that added significant value to our P&L"


    Andy Turner

    Head of Analytics at PureGym

    Strong Commercial Understanding

    Strong Commercial Understanding

    Strong Commercial Understanding

    " I worked with Paisley for 2 years on a number of projects across PureGym and always found her a joy to work with; her analytics were invaluable in helping us to understand member behaviours and drove some very high profile, large scale projects across the business. 


    She is dedicated, hard working and has a strong commercial understanding so she is brilliant at solving problems and identifying what needs to be done - I would highly recommend her as an asset to any business"


    Jessica Boyle

    Head of Propositions and Partnerships at PureGym

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    Paisley @ Parador Consultancy

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